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      <image:title>Know - How it Works - Module 1 The Program</image:title>
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      <image:caption>Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.</image:caption>
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      <image:caption>Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.</image:caption>
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      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
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      <image:caption>Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.</image:caption>
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      <image:title>Services Testimonials</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1576344475971-C198RS45UXAH2FUGV2QQ/KATEMAXSTOCK-3496%2B%25281%2529.jpg</image:loc>
      <image:title>Offers For About Page - Space Holder</image:title>
      <image:caption>Perhaps you have a great idea for an online program. Or, you’ve got so many ideas you don’t know where to start. You wholeheartedly believe you have a lot to offer the world and you know there’s a bigger impact to make than what you can do with just your caseload. But you have no clue how to take what’s inside your head and translate it into an online offer that’s going to help others and make you money. NO SWEAT! I’ve got a signature strategy that will help you hone in on one type of offer, pinpoint the specific people you want to help and the problem you’ll help them solve, develop a curriculum to deliver results, and figure out what to charge. So you can package up what you love most about what you do in session and sell it outside of the therapy room.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Offers For About Page - Side Hustle</image:title>
      <image:caption>Or, maybe you’ve already got a good hunch about what you want to do, but you need grounded guidance to actually make it happen. You know there are a lot of different roads to an end result and you want to work alongside someone who will point out all the shortcuts and detours that are bound to come up. Plus, it wouldn’t hurt to have some accountability along with your strategy. YOU’RE SPEAKING MY LANGUAGE! Side Hustle is like a master checklist on steroids wrapped up in a caring family. And when you join our family, you’re committing to the personal growth that makes your online business dreams a reality.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Offers For About Page</image:title>
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      <image:title>Know - How it Works (Copy) - Module 5 The Price</image:title>
      <image:caption>While there are general rules of thumb for pricing your online offer, there are many factors to consider when nailing down the dollar figure. In module five, you’ll look at your ideal customer’s purchasing power as well as your goals in order to set your price.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Know - How it Works (Copy) - Module 2 The Person</image:title>
      <image:caption>Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570830804354-RWVG48RHTXST58S3YZ46/ML9.jpg</image:loc>
      <image:title>Know - How it Works (Copy) - Module 3 The Problem</image:title>
      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570830820052-128SOQJC3ILDD9K6VAAJ/ML16.jpg</image:loc>
      <image:title>Know - How it Works (Copy) - Module 4 The Promise</image:title>
      <image:caption>Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570830717692-YUISL91TG67Y69SHUPME/ML14.jpg</image:loc>
      <image:title>Know - How it Works (Copy) - Module 1 The Program</image:title>
      <image:caption>There are so many options when it comes to online programs that they can start to seem the same. In module one, you’ll examine the subtle nuances of courses VS coaching VS all the other possibilities… then take a values-based approach to picking the online income stream that is best for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570992571459-XXOZVVH19SLPNUK3A4HN/KATEMAXSTOCK-3481.jpg</image:loc>
      <image:title>Know - How it Works (Copy)</image:title>
    </image:image>
    <image:image>
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      <image:caption>Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.</image:caption>
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      <image:caption>While there are general rules of thumb for pricing your online offer, there are many factors to consider when nailing down the dollar figure. In module five, you’ll look at your ideal customer’s purchasing power as well as your goals in order to set your price.</image:caption>
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      <image:caption>Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.</image:caption>
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      <image:caption>Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.</image:caption>
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      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Know - How it Works (Copy) - Module 3 The Problem</image:title>
      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Know - How it Works (Copy) - Module 6 The Practical Stuff</image:title>
      <image:caption>Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570830766261-OWTAAP0CCI0WEZQ0U3QH/ML10.jpg</image:loc>
      <image:title>Know - How it Works (Copy) - Module 2 The Person</image:title>
      <image:caption>Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568599279cadb6880495e44f/1570992571459-XXOZVVH19SLPNUK3A4HN/KATEMAXSTOCK-3481.jpg</image:loc>
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      <image:title>Know - How it Works (Copy) - Module 4 The Promise</image:title>
      <image:caption>Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.</image:caption>
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      <image:caption>Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.</image:caption>
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      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
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      <image:caption>Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.</image:caption>
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      <image:title>Know - How it Works (Copy) - Module 4 The Promise</image:title>
      <image:caption>Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.</image:caption>
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      <image:title>Know - How it Works (Copy) - Module 2 The Person</image:title>
      <image:caption>Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.</image:caption>
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      <image:title>Know - How it Works (Copy) - Module 3 The Problem</image:title>
      <image:caption>Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.</image:caption>
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