Side Hustles For Psychotherapists
 
 
 

You’ve always had an entrepreneurial spark

____________________

 

So when you started hearing about all the ways your fellow clinicians were expanding outside of session, you tuned in and took notice.

YOU’RE CRAVING A LIGHTER LIFESTYLE THAT CAN GROW WITH YOU BEYOND THE COUCH

 
 

One that will be an extension of who you are and that will help you make an impact on people from all over - not just your state. Not to mention the ability to make money without relying on someone committing to - and showing up for - an hour of your time.

Yet branching out from therapist to coach or course creator is another world altogether.

You were prepared for the learning curve - the techy side – like sending out emails, creating social media graphics, and writing a sales page.

 
 
 
 

But you certainly didn’t expect to feel torn about evolving your business or guilty for taking your time and attention away from your caseload.

You’ve been thinking for a while now about what you want to do outside of session. But the act of turning that idea into revenue makes you feel as uncomfortable as a brand new intern all over again.

You’re struggling to define yourself as anything other than a therapist. Helping people is really important to you and you’re not ready to give that up. Even on the days where it feels really heavy.

 
 

YET, DEEP DOWN, IF YOU’RE HONEST, YOU KNOW YOU CAN’T KEEP GOING LIKE THIS

 

and you’re ready to honor the part of you that craves a change - in your business and in yourself.

 
 
 
 
 

Sure, you’ve accomplished some great goals.

Your caseload is as full as you want it to be. You’re not struggling for clients or cash. But it’s obvious that you’ve reached a ceiling. And if you want to make more, you’re going to have to spend even longer hours with your butt in a chair.

You’re just not willing to give up more of your time to do the same old thing.

Your mental load is tapped out. It’s not that you don’t still enjoy doing therapy, but the drag is real and you’re kind of over giving all of yourself to others one hour at a time.

But when it comes to moving away from 1:1 and into a 1:many model, you’re just not sure who you are or what that kind of work means for your identity.

There’s more to your story and you’re yearning to explore the hidden parts.

You love what you do, but you know this can’t be all there is. The truth is…

 
TwigyPosts-31-2.jpg
 

You’re on the brink of growth…

 
 

You feel defeated. And frustrated. And overwhelmed. You know you need to do something different, not only to feel valued financially, but to feel fulfilled and continue to be of service to those in need. Yet, you also know that you’re not interested in short changing your caseload or your clinical practice.

You’re positive that if you try to sort through everything you need to make an online income stream work, you’re going to spend weeks, months, or even years distracted from the profession that got you here in the first place – therapy.

 
 

You need to cut through all the noise out there trying to teach you a gazillion different strategies and find a clear cut path toward a bigger reach and a bigger bank account.

You’re ready for grounded guidance that is going to walk you through everything you need to know - and bypass everything you dont - and help you start making money in a fraction of the time it would take if you tried to do it on your own.

 

Side Hustle Support Group is a nine-month, live, mentorship that guides you to

 

REPURPOSE AND REPACKAGE YOUR CLINICAL SKILLS INTO AN ONLINE INCOME STREAM

 
 

SIDE HUSTLE ISN’T A COURSE

You won’t be expected to master one approach to making money online, and you won’t be left to sort through it alone.

AND IT ISN’T A MASTERMIND

You won’t be on semi-regular calls with dozens of other members talking about vague strategies or high-level concepts.

 

IN FACT, IT’S AN IN-THE-TRENCHES, TAILOR-MADE MENTORSHIP

_______________________

when you sign up for side hustle support group

1 BELONGING

You will work hand-in-hand with me and a few, hand-selected colleagues in your industry to create a sustainable side hustle.

2 CONFIDENCE

You will believe in your ability to create an online community, nurture your audience, understand their needs, and deliver them a desireable, profitable product.

3 KNOW-HOW

You will understand all of the necessary softwares and grasp all of the technical skills/requirements to build and promote your online offering to your eager audience.

4 CERTAINTY

You will feel confident that the marketing strategies you learn are a direct route to a viable and lucrative income stream.

5 ACCEPTANCE

You will lean into the skills and personality traits that make you - you, and build an income stream that feels right at it’s very core.

6 GROWTH

You will not only scale your practice in impact and income, you will be honoring the part of yourself that was meant for more and allowing it to thrive.

 
 

 What others are saying

 
Testimonials

I loved the basic building blocks Marissa provides regarding online business and launching a product. I was able to really grasp what it is I am building and how important it is to have everything set up well "behind the scenes." My biggest result is finally getting clarity in how to present myself and my offer to others. - Jennifer Noble, PhD

I would recommend Marissa without reservation. She is the person you need if you want to learn how to extend your reach as a therapist, to add variety to your practice and to channel your inner teacher and creative. Any experienced therapist who has paid their dues in the therapist's chair and is feeling like there is something more out there for them should work with Marissa. If you have an area of practice that you love and want to build upon, and are ready to extend your reach and add variety to your days, this is for you. - Alison Maslin-Maratos, BA, BSW, MSW, RSW

I LOVED Marissa's step by step guidance with actionable steps. I got clear on what my program offers, how it benefits others and know how to communicate that in a way that supports and serves. - Marinelle Reynolds, LCSW

I loved how practical and hands-on Marissa was, pushing me just enough so that I could take steps that I hadn't been able to do on my own. I have developed a clear offer, built a sales funnel, and started building my audience. - Jo Eckler, Psy.D., RYT

I really loved how the program challenged me on every front - emotional, personal, professional - and I feel like both a better businesswoman because of it and a better clinician overall. I walked away with SO many little nuggets to keep me focused, uplifted, and motivated, and I think that overall I was brought to another level of performance. - Jessica Warner, LPC

 

Enrollment is Currently Closed But You Can Apply Now to Join the Waitlist

(and be the first to know when spots open up)

 

Here’s How It Works

 

Every Monday you’ll receive a brand-new lesson about building a side hustle.

Each Wednesday you can hop into the optional open office hours, at your convenience, to ask questions.

Then, Friday Mornings, you’ll participate in a co-working call and create tangible, marketing assets for your online income stream.

 
 
 
 

1 Phase One:

Offer —> Funnel

 
 
 
 
SPRINGSCO-0946.jpg
 

During the first three months of the program, you will lay the foundation for your entire side hustle and move forward with a fully-built, ethical business entity.

 
Month1-02.png

Month One:
Validate Your Offer

Together, we will explore who the ideal customer is for your online offer. You will spend time identifying their pain points and the obstacles that keep them from their ideal results. You will also work on understanding their buying psychology and purchasing power so your offer is completely aligned with their needs.

Month2-02-02.png

Month Two:
Brand Your Offer

During month two, you will distinguish your online offer by ensuring that what you are selling matches the needs of the customer you outlined in month one. You will fully conceptualize what you are selling and how it solves your ideal customer’s problems, helps them overcome obstacles, and delivers them results.

Month3-02-02.png

Month Three:
Build Your Waitlist Funnel

I’ll teach you which software are absolutely essential to making an online income stream work and which you can leave alone. You’ll also develop the system that attracts future buyers, nurtures them with value, and moves them toward the waitlist for your program.

 
 

After Phase One

YOU’LL HAVE THE COMPLETED STRUCTURES IN PLACE TO SERVE YOUR AUDIENCE WITH AN OFFER THEY NEED AND WANT AND HAVE THE TECHNOLOGY SET UP TO FUNCTION SEAMLESSLY BEHIND THE SCENES WITHOUT ANY EFFORT FROM YOU.

 
 

BONUS:

Cash Injection 1: When conducting your market research and interviews, you’ll learn how to distinguish between validation and buying signals and gain the skills and strategies to book coaching clients or presell spots in your program as early as month one.

Cash Injection 2: As you build out your waitlist funnel, you will have the option to add an upsell as people join your email list. This “tripwire” sale will ensure you are building a healthy audience of buyers - not just lookers.

 
 
 
 
 

2 Phase Two:

Audience —> Waitlist

 
 
Twigy's Home Office Collection-4.jpg
 

Now that you’ve built the mechanism to market and sell your online offer, you’re ready to attract and build your audience. In phase two you will examine the one (or maybe two) marketing strategies you will use to grow your side hustle.

 
Month4-02.png

Month Four:
Visibility Marketing

At the start of phase two, you will learn about different strategies to get yourself and your online product visible. We will discuss the differences between marketing and public relations and how you can use both to attract new customers. We’ll also talk about the importance of networking in the online space.

Month5-02.png

Month Five:
Content Marketing

In month five, we will work together to outline a complete content strategy. You will learn to blog, vlog, or podcast in order to draw new leads into your audience and also identify which social media platforms will be effective for your offer and your audience. You’ll finish with a comprehensive content and social media strategy to use to build your online income stream.

Month6-02.png

Month Six:
Relationship Marketing

This month, you will work toward turning cold leads in to warm, eager buyers with email marketing and community building. You will learn how to deepen the relationship you have with those who follow you online and to be seen as a trusted friend who can solve their problems.

 
 

When you finish Phase Two

YOU WILL DEVELOP A CUSTOM, STRENGTHS-BASED MARKETING PLAN THAT CONTINUALLY DRAWS NEW LEADS TO THE TOP OF YOUR FUNNEL AND STARTS THEM ON THE PATH TOWARD YOUR WAITLIST.

 
 

BONUS:

Cash Injection 3: As you begin to conduct collaborative events to build your audience, you’ll also have the option of learning how and when to pitch your offer, so you can presell more spots for your program starting in month four.

Cash Injection 4: Another great way to build your audience and to make money at the same time is to host a workshop. In phase two, we’ll discuss how you can bring in potential leads and sales from a one-off event.

 
 
 

3 Phase Three:

Live Launch

 
 
 
 
KATEMAXSTOCK-3416.jpg
 

Now that you have interested buyers on your waitlist, it’s time to open the doors to your program. During the final phase of the mentorship, you will master the launch process and have a repeatable and scalable system for bringing revenue into your side hustle.

 
Month7-02.png

Month Seven:
Pre-Launch Prep

In month seven you will learn the most common launch strategies (challenge, webinar, summit, video series) and choose the best one for you and your program. This way your launch is as smooth and authentic as possible.

Month8-02.png

Month Eight:
Building Up Buzz

During month eight you will drop specific and strategic breadcrumbs to your audience to get them ready for your program. You’ll create key pieces of education content and also begin to agitate their problem so you can soon introduce your program as the solution.

Month9-02.png

Month Nine:
Doors Open

In the final month of the program, you will plan and execute a complete live launch in order to learn the process from start to finish. You will also create all of the launch assets for your program that you can reuse again and again.

 
 

At the end of Phase Three

YOU WILL HAVE ENROLLED YOUR FIRST PAYING CUSTOMERS INTO YOUR PROGRAM, MADE A MONETARY RETURN ON YOUR INVESTMENT, AND HAVE A NEW INCOME STREAM UP AND RUNNING FOR YOUR BUSINESS.

 
 

BONUS:

Cash Injection 5: Before you begin the process of launching your online offer, you will learn how to approach and incentivize your waitlist to join your program. This way you will have customers enrolled and money in your pocket before you even open the doors.

Cash Injection 6: Another option is to have a “soft” or beta launch of your offer before planning and executing a large-production launch. We’ll explore different strategies such as friends and family launches and focus group launches that feel more like personal outreach than mass selling.

 
 

Enrollment is Currently Closed But You Can Apply Now to Join the Waitlist

(and be the first to know when spots open up)

 
 

 Inside the program, you’ll find all the tools you need:

image-asset.png

  • Customizable brand kits including logos, fonts, color palettes, stock images, and social media graphics

  • A complete Squarespace website template with all of the pages you need to build your side hustle

  • Funnel templates to help you attract new leads

  • Launch templates to help you sell your program

  • Email templates for your waitlist, launch, and weekly newsletter

  • An in-house copywriter to edit and critique everything you write

  • An in-house graphic designer to edit and critique everything you design

EACH OF THESE SAVES YOU TONS OF TIME AND HELPS YOU BUILD YOUR SIDE HUSTLE WITHOUT STARTING FROM SCRATCH.

 
 
 

Side Hustle is not just a training program…it’s an implementation program.

Not only will you walk through the process of building your side hustle step by step, you’ll receive the tools, templates, and team you need to make the whole thing happen.

 
 
Twigy's Home Office Collection-47.jpg
Copy+of+Untitled+%281%29.jpg
 

More About Me

I’m Marissa and there’s something I get fired up about..

Your education, training, and experience makes you uniquely qualified to start an online income stream. I know it feels weird to think of filling any role other than that of a therapist. But expanding beyond the couch does not make you any less of a helper to others.

Sure, the online space is confusing. It changes extremely fast and there are all kinds of new trends and tricks to try to stay on top of. There’s a certain savviness that’s required to navigate the internet and to make your online offering stand out in a sea of other products.

Light Pink.png
 
 

I also know just how much advice there is out there

AND HOW DIFFICULT IT IS TO SORT THROUGH ALL THE NOISE AND “BEST PRACTICES.”

 

But, the truth is, there are many roads to an end result. And building a successful course, group program, or membership site it about recognizing your strengths and leaning into them. All you need to do is determine the path that’s right for you.

If you can learn to tune in, listen to what your audience is demanding, and hone your unique skills into a solid offer, you can make money online.

who is

READY

Clinicians who are feeling suffocated by the confines of 1:1 services and who want the freedom to expand their business without stress or liability.

Therapists who want to maximize the years they went to school, the money they’ve spent on continuing education, and the devotion they have to helping people and translate it to the online marketplace.

Practitioners who not only want to make an impact on their community, but want the potential to affect change the world over.

Therapists who are ready to listen to their inner voice and their desire to grow beyond their current business model and their current self-limiting beliefs. 

 
 

who is

NOT QUITE READY

Clinicians without a full(ish) caseload who aren’t in a position to scale.

Practitioners who do not have an optimized website or the ability to create one (or pay someone to do it for them).

Therapists who want to make money with “passive income” without putting in any up front work.

Therapists who only want to learn about strategy and don’t want to do the reflective, personal work.

Clinicians who aren’t interested in putting in the time or building a stand-out brand for their online income stream.

 

 More love for Side Hustle

 
Testimonials

“Marissa has been instrumental in the creation of my membership site, which is launching before I am even done with Side Hustle. She has a unique ability to look at something I have created and make improvements that I would never have thought of. Being a part of this program has kept me from abandoning the project due to my shiny object syndrome. I have seen growth in my social media and email list. Best of all she authentically believes in me and my offering. ”

Jessica Cline, LCSW: www.jesscline.com/membership

“Marissa is amazing! She takes you step by step through what you need to succeed at launching a side business online. She breaks it down so that it does not seem overwhelming. She goes above and beyond with her support and is available to help with anything you need. I cannot recommend Side Hustle Support Group enough! ”

Andrea Charles, LCSW: www.andrea-charles.com

“Marissa offers really helpful and clear suggestions and makes complex topics easy to understand. It's been validating to get support around exploring more passions that I have outside of being a therapists and she helped me see that there is a need for the work I want to do. I’d recommend anyone who wants to expand into online income work with Marissa. ”

Arianna Smith, LPC: www.sensitiveempowerment.com

“Marissa took me from having lots of big ideas to implementing my ideas with STRATEGY and INSIGHT. I'm able to serve the people I care about most - therapists - AND earn a great income Better, she taught me to do it in a way that is replicable no matter how the "trends" of marketing may shift and change. I feel like I could run an online business selling or doing ANYTHING because I know foundation to finish what is involved. Marissa is business school in a box delivered in therapist-speak. I've made over 60 thousand dollars using the skills and strategies Marissa's taught me and even more impressive, I understand how to replicate that over and over again. ”

Dr. Amber Lyda: www.dramberlyda.com

“This group has exceeded my expectations, by far! There is so much strategy and thought that goes into building a side business and Marissa breaks down the steps in a way that's so easy to follow. I have more confidence and I've been able to stay on task and build a side business with a lot of thought and ease. This group is one of the best business investments I've made I know that I would not have been able to launch a group program without Marissa's help. The best part is that her support and availability throughout this whole process has been above and beyond! I can't recommend this group enough! . ”
Brooke Schmidt, MA, LMFT : http://www.arrowtherapymn.com/

 
 

Enrollment is Currently Closed But You Can Apply Now to Join the Waitlist

(and be the first to know when spots open up)

 
 
 

 Frequently Asked Questions:

click on the questions below for answers

 

When does the mentorhip start?

This round of Side Hustle Support Group begins January 24th, 2022 and runs through Nov 11th, 2022. During this time, you will receive weekly lessons, weekly open office hours opportunities, as well as participate in weekly live co-working calls.

How long will I have access to the lessons?

You will have lifetime access to the course content and co-working videos. Each time I update the course, you will receive an email about the latest version and will be able to log in and see what’s new. However, we will only have co-working sessions for the six months the mentorship is live.

I've never been through a group mentorship before, what should I expect?

Side Hustle Support Group is different than your typical online course or mastermind. Over the course of six months, you will receive weekly lessons as well as participate in co-working sessions. Each Monday morning you will receive your weekly lesson to study on your own. There are open office hours sessions every Wednesday. Then, later in the week, you, your group members, and I will work together to accomplish the tasks laid out in the weekly lesson. We also have a rockin' community where we literally talk to each other every day. We've become a family.

Do I have to blog to build an online income stream?

This system can be applied to any content creation medium. If you prefer video or podcasts or something else, you can maximizes your own strengths to create content that feels in line with your values, and meets your needs. It's important to have an authority platform like a blog, podcast, YT channel when you are generating online income, but you don't have to create content every week if it's not your strong suit. We cover tons of different strategies in the mentorship.

How much time does the program require?

You can expect to devote around 5 hours per week going through the lessons, attending the optional office hours and participating in the live calls.

 

What exactly does co-working mean?

Unlike other masterminds, where you get only talk about high-level concepts and strategies, we will be working together as a team to accomplish your goals. You will have direct access to me and your group members and we will work together to make sure everyone’s questions are answered. You will not feel left out, and I will personally help through any aspects of building an online income stream you find difficult or confusing.

When do the co-working calls take place?

The previous round of calls took place on Friday mornings. However, if this needs to change, we will be a small tight-knit group so we will work together to come up with a time that works best for everyone.

What if I can’t attend the co-working calls live?

Immediately after our group session ends, I will be uploading a recorded video to that week’s lesson page. This way you can revisit the recording and still have access to what the group worked through that week. You can still get everything you need from the program if you need to miss a few calls.

Do I need any special equipment?

We will be using Zoom for our co-working calls. This way everyone can work on their individual projects but see the rest of the group at the same time. We will have access to voice and text chat as well as view each other via video. If you use your desktop/laptop computer to access the co-working calls, you will not need anything else. If you use your phone or a tablet, you will need to download the FREE app.

You will also need to have an email marketing system and a landing page software. The one I reccomend and will be using to teach the course lessons is FREE so there is no extra cost to you.

Depending on the online offer you plan too create, you may require a course platform or membership site software. I can reccomend great options that are FREE or inexpensive.

What will be my biggest take-aways from
Side Hustle Support Group?

The purpose of Side Hustle is multi-fold. First, you will gain insight into what your ideal customer is willing to purchase to solve their problems. Second, Side Hustle teaches you to attract the right kind of leads that will turn into buyers from the get go. Ultimately, at the end of the six-month program, you will have a fully conceptualized, branded offer that is ready to pre-sell and the foundations of an audience to sell it to. But, what I think is the most profound thing that comes from the program is the fact that my students fully embrace and integrate their identities as entrepreneurs. By participating in Side Huslte you are growing as a business owner by still honoring the clinician.

 
 
 

Your Next Steps

apply for the Side Hustle Support Group mentorship below

 

CLICK THE BUTTON BELOW TO FILL OUT A SUPER-SHORT APPLICATION

Once enrollment opens, I will contact you for a quick call to discuss details of the program like time commitment and financial investment.

 
 
 
 
 

I’m So Ready!!