You know what I think is utterly fascinating?
So many mamas out there have tremendous talents. I honestly meet them every day.
There’s the woman in line ahead of me at the grocery store who has a beautiful hand-embroidered wallet. And the mom on her cellphone at the bank who has so much patience with her kids she talks with them rather than yell. And the lady at the playground helping her friend find extra money in her budget to send her kids to summer camp.
All of these talents are extraordinary and even leave us a little envious of other’s awesome abilities.
But you know what I find sad?
Most of the moms I talk to try their hardest not to laugh in my face when I suggest they start a business.
Instead, I hear them bring up a running list of typical reasons why this just isn’t possible.
Of course, the first one that always comes up is the fact that these mamas have NO time. They’re running their households, running their children to soccer practice, running their husband the lunch he forgot on the counter - and they’re running out of steam. I wrote an article recently on why this happens and you can check it out here.
The next reason many moms I work with say that becoming an entrepreneur is out of the question is their family obligations. Not only are they someone’s mom and someone’s wife, they’re also a sister, daughter, book club member, PTO board executive and so on.
Many moms bring up the fact that if they thought it was possible to add another thing to their lives, they’d be using their degrees or training and working out of the home already. They chose to stay home for the benefit of being there for their kids and having the opportunity to serve their families.
Now, I’m not saying these reasons aren’t valid.
If you notice, I haven’t stated these moms have excuses or are blaming their circumstances for not being able to wrap their heads around working for themselves. But, when I see these moms at barbecues or play dates and I get them talking about their hobbies, I see a shine in their eyes. One that tells me the desire is there.
And when I really help them get to the bottom of why they don’t pursue this desire, the reasons above fade off.
It’s not the time, or the obligations, or the overwhelm.
What really comes up as preventing them from chasing their dream is their honest - though mistaken - beliefs that they don’t have what it takes to be a business owner and they don’t have anything of value to offer.
But this is so far from the truth!
The fact is, many of us moms have a passion, talent, skill, or knowledge that people would totally pay for.
Maybe our superpower is something we learned in school that’s really hard for others to do like accounting or budgeting. Or, our talent is something we’ve been good at since childhood like listening or writing.
I know moms out there who are always approached by friends or family members to organize their kitchens and closets. And I know other mamas who bake the best deserts and everyone devours them at get togethers.
The hangup though, is that moms don’t recognize how valuable our skills are. We don’t recognize this innate ability as a calling. We just see it as something we’ve always done or something that's too easy or simple to charge money for.
But all this type of thinking does is dismiss our incredible inner worth.
Moms get stuck in what I like to call the “hobby mentality.” We may really enjoy our talents, but see them as just something we use to pass the time. We don’t see the significance they would bring to someone else’s life and we don’t recognize that people will pay BIG bucks for this kind of value.
Something gets lost in translation between pastime and purpose.
It’s worth trying to pinpoint exactly where this lack of confidence comes from. Maybe a certain mama never felt supported in her dreams growing up so she kept her craft to herself, using it as a source of comfort. Or maybe she is self-taught and doesn’t feel like her skills compare to those who have a formal education or formal training. Or, maybe it’s that she feels absolutely self-conscious about her ability to deliver.
But really, when it comes down to it, when we feel this way, we have an emotional block to pursuing our passions and starting a business.
Well, I’m here to tell you that regardless of the emotional hangup that is keeping you from taking the next step, there is an absolute way to break through what’s holding you back.
It is entirely possible to change your mentality and launch into becoming a mompreneur.
How visualization impacts your mindset
Today we’re going to talk about shifting our mindset through visualization and vision boards.
Before we start, you can go ahead and grab your vision board checklist below. It will help you figure out all the areas you want to focus on to build and grow a business you are passionate about.
One of the best ways to get in the frame of mind to start a business is to start with a picture of what it will look like. Sure, you want to know if you’re offering a service or a physical product, what you want to charge, and how you will get everything done. But, the idea is not to think of the minor details right now. Instead, visualization is about creating the big picture in your mind that you ultimately want to create in your life.
You can start by imagining all of the ways becoming a mompreneur will move you forward toward the person you want to become. Think of the ways that fulfilling your purpose will benefit you, your family, and your kids. How will the vision of your business impact the household budget? What about the people you hope to serve with your talents?
The purpose here is to evoke an emotion to guide your goals. The power is in the visualization because it takes the fear of starting something new and wraps it up in an overall emotion. Allowing this emotion to guide you on your mompreneur journey feels a lot less scary. Especially if it comes from an authentic place inside you.
The thought of earning an income from your talents and skills might seem like an exciting adventure. So, you’re guiding emotion might be one of exhilaration. In this sense, you would want to visualize all of the parts of being a mompreneur that invigorate you.
If you’re guiding emotion is fulfillment, your vision board should consist of imagery that evokes peace, calm, and contentment and allows you to feel complete beyond motherhood.
*a quick note* Visualization is not the same as wishful thinking. Wishing something would happen is passive and suggests that the action required comes from someone or something else. Visualization on the other hand is active. You are imagining the feelings you want to be present in your life and the steps YOU need to take to make them happen.
Visualization can also be an enormous confidence booster. There is something inspiring about the fact that “if the mind can conceive it, the mind can achieve it.”
What’s also great about a visualization practice is that it can help to cut through the mess in our minds and help us focus on what needs to get accomplished. One of the most overwhelming parts of starting a business is thinking of all the things that we have to do.
Focusing on the larger vision can keep you from getting lost in the minutiae. There will be time to hyper-focus on the details when the business is up and running, but the point of visualization is to get you to a place where you believe pursuing your passion is possible. In this stage, Simplicity is key. Stay in the zone and feel the one or two emotions you are trying to embody with your vision.
As you go through the visualization process, you might find that you keep coming up against the same emotional roadblocks. Fear of failure, fear of not knowing what you’re doing, fear of not being good enough. Make a note of these as they come up, but don’t dwell on them. As you get better and better at evoking your images and emotions you will discover why these keep coming up and how you need to battle them.
Creating the Actual Vision Board
Once you’ve isolated the few emotions you want to feel when you imagine starting your business, it’s time to create the board that will become your visual reminder.
The vision board you create will act as a physical representation of what you are striving for. If you’d like some awesome examples of vision boards that are both beautiful and powerful, check out this Pinterest board by the ultimate BossMom, Dana Malstaff.
A common way people create their vision boards is to cut pictures out of their favorite magazines. This could mean cutting a picture of Mickey Mouse to symbolize the vacation you want to pay for with your first sale.
You can also curate a collection of styled stock photos to help you visualize the beautiful office you’d like to work out of once you’re fully booked with your ideal client.
Your vision board does not have to consist of only pictures. You can create printable quotes or even have removable index cards that you can take with you to other rooms. I’ve seen mamas put a stack of healthy recipes on a vision board with a push pin. Every morning when they made breakfast, they would take the top recipe to the kitchen with them. This is a great way for your vision board to take an actionable role in your life.
Another cool thing, if you’re more of a screen kind of person, you can always create a private Pinterest board or Instagram to curate digital images of your mompreneur vision.
Regardless of where your imagery comes from, the main thing is that is speaks to you personally and reminds you of what you are wanting to achieve.
If you're not quite sure where to start when building your mompreneur vision board, click the button below to download your checklist. It will help you determine the overall emotion your new business will give you and some business-building categories to find imagery for.