Everywhere you look practice builders are telling you to go FAST.
To fill your caseload in three weeks with 15 cash-pay clients. Or to add on five clinicians to your group practice tomorrow to explode your income.
And while there's absolutely nothing wrong with striving for more, having an entrepreneur mindset, and thinking like a business owner, sometimes this pedal-to-the-metal type of growth just doesn't feel right.
If you think about it, most of us entered the helping professions to do just that - help. To offer our clients a sense of transformation and to make an impact on the world. But typical marketing strategies often feel out of alignment with the idea of growing a practice that truly gives back to your community.
In fact, rushing to grow your practice too quickly can lead to a lot of gaps in your marketing. Like continually attracting the wrong types of clients or those that can't afford your fee. And, if you don't stop to pause early on in the process, it can be even more difficult to find out exactly what it is that's driving you off track.
Intervening in your marketing, and being fully intentional about the strategy you use, might mean foregoing a bit of quick growth (and the income that comes with it), but the practice you build slowly will be all the more sustainable.
Slow marketing requires you make a few changes such as these:
Ask yourself "so what?"
Take the subtle approach
Sit back in your authenticity
It takes a bit of a mindset shift to believe that slowing down and being intentional actually leads to bigger, more sustainable growth. But that's exactly what we're talking about this week!