If you’re reading this, I bet you’re either a mom who raises a business while raising her family, or you have a mama biz owner who is close to you.
It’s no secret that working for yourself is hard. Entrepreneurship is not for everyone. If it was there would be no corporations, chains, big box stores… because everyone would work for themselves.
I take this a step further, though, and bring up the fact that MOMpreneurship is even less common. It really takes a special, brave mom to give her all to her family and her business and to struggle daily with whether she’s made the right decision.
See, single business owners have zero constraints on their time and can work any and all hours with little regard to how it affects others. Kid-free entrepreneurs, though they may be in relationships, still don’t know the struggle of the diaper rash that comes with teething that also happens to be in the middle of a sleep regression.
If there’s anyone who can run a thriving business in the middle of that, without almost completely losing their shit, I’d like to meet them.
Being a mompreneur is hard.
Starting your own business while your children are young is committing to a lifestyle that is beyond crazy. New moms already get very little sleep, but new mompreneurs use their naptime, evening, and late-night hours to hustle.
Often, mompreneurs are capitalizing on personality strengths or skills they honed in the corporate world and taking them online. Because of this, they use terminology like SEO, buyable pins, webinars, joint-ventures, opt-ins, and email lists that make no sense to those who work a traditional 9-5. They pretty much have their own language that no one else understands.
Moms in business, may be lucky enough to connect with others online, through Facebook groups, Instagram, or wherever. Having “biz beasties” can make a huge difference in a world that is otherwise pretty lonely. But, these online friends are not who mompreneurs share their daily lives with or who they depend on when the baby is colicky and they have a client call.
Women who work from home while tending little ones often have to justify their lifestyle choices. Maybe they have to defend their “little business thingy” to everyone who just doesn’t see how a woman can make money online. Or, maybe they're fighting an even more intense inner battle against momguilt when their little wants attention two hours before a major deadline.
Any of these things is enough to make a mompreneur wonder if she is doing the right thing.
My plea to you is if you see her pushing through the questions and the worries, stop and see if there’s a way you can make it all a bit easier.
So, as you're reading this, make sure to print it out or forward it along to those who need to understand just how much goes in to being a mompreneur. From one mompreneur to another mompreneur’s support system, here are my suggestions on how to support the woman in your life who is doing her best to raise both her biz baby and her real-life baby.
And don't forget to tell her to come snag my FREE gift for mompreneurs this Mother's Day that includes 30 ways to take a 30-minute self-care break! Just click the button below.
How To Support A Mompreneur
Give Her Time
For whatever she needs. If the mompreneur in your life needs 3 solid hours to work on her biz, give it to her. Cook dinner, or better yet, take the kids out of the house for pizza. If you can make it fun for them she’ll feel less like they are missing out on something. But, maybe she really needs a baby recharge and wants to snuggle her littles in front of the TV. Sneak away and fold the laundry. Let her relish their little kid smell.
Help Her Feel Useful
The mama biz owner in your life may be the household breadwinner or she may not make enough to pay for groceries. Regardless of how much she is bringing in, let her know that her efforts are useful for the family budget and that she is making a difference.
Though she may need certain time to dedicate specifically to work, your mompreneur still wants to feel like part of the family. Ask for her opinion on something related to the kids or set aside family tasks for her that you know she does best.
Even if you don't fully get exactly what it is she does, show the mom entrepreneur you are close to that you believe in her. When a client project didn’t go well or she can’t get traction with her audience, help her believe it’s all going to be ok.
Don't Blame Her
Whether she worked out of the home or was a SAHM in the traditional sense, there would still be stressful days in the household. It’s true that being a solopreneur brings a whole ‘nother level of crazy, but stress in life is a given no matter what. So if a launch or the general hustle is a little much for the family, don’t blame her. Ask how you can help.
Worry With Her
If your mompreneur isn’t spending time on her biz or with her family, she’s worrying about them. She’s worrying if she’ll make enough this quarter or if her business model is scaleable. She worrying if her baby is beginning to see her iPhone as an evil mommy stealer or if she’s closing the office door a little too often. Instead of telling her she’s being irrational, listen to her concerns and hear how she really feels.
But Don’t Let Her Worry Too Much
You know her best. If the mommy biz owner in your life is stuck in a worry rut, don’t let her linger too long. Help her see that everything will work out. If she needs help with an action plan, see what you can do to ease her concerns. Do what it takes to get her out of her funk if she needs it.
Give Her Gentle Reminders
It’s really easy for people to get caught up in the things they love. Which means pulling ourselves away from the things we’re invested in might be hard to do. So when you see your mompreneur is hyper-focusing on one area of her life, give her a little nudge in the other direction. If you haven't seen her work for a while because she’s been busy with the family, let her know it’s ok to work for a while. On the other hand, if she’s been drowning in emails for a few days. Reminder her to take a breather and join you for some fresh air.
Show Her You Are Interested
Don’t fake interest with typical “uh-hu’s” and “that’s cool’s.” Research her industry. Figure out what happening and what’s important to graphic designers, branding experts, social media managers, or self-esteem coaches. Show her an article or blog post you found that she might be interested in. Who cares if she’s already seen it? The act alone will let her know she’s not alone.
Understand Her Business Model
How often does the mompreneur in your life “launch?” What goes into her launches and what does she expect from her next one? Will she be doing webinars, or is she terrified of video? What’s her busy season? Knowing the answers to these questions will help you support her when she really needs it.
Know Her Love Language
Talking to, showing up, or caring for the mom entrepreneur in your life in a way that she recognizes will go far in helping her feel supported. Too often we speak to others in a way we prefer, but they miss the message. Make sure to learn the ways that your loved one best interprets messages and then give them to her that way.
Remind Her of the Seasons
Every business and every life goes through seasons. Your mompreneur may find herself in a pretty serious season of hustle. Remind her that this too shall pass and that she will not be this busy, stressed, crazy, or guilty forever. But, when she finds herself in the season of rest, let her know that the time to create and work will come again. The biggest tip is to enjoy the season while it lasts.
Prepare Her Meals
If you can tell it’s been a difficult day, go ahead and offer to make dinner. If you’re not the world’s best chef, order take-out. Making sure that dinner is taken care of removes one huge item from her daily to-do list. Also, make lunch easy for her to get to. Separate a portion for her and put it on the top shelf in the fridge. Maybe even leave her a reminder not so she has no reason to skip eating because of work
Stock Her Favorites
Does the mompreneur in your life have favorite snacks? Or maybe a favorite coffee? Try your best to keep it on hand. Check to see if she’s running low and offer to pick it up for her. If it’s not something she keeps around, maybe you can bring it to her as a special treat when she reaches a milestone in her biz or life.
Do you know that your mama biz owner has a huge event coming up? Maybe the kids have a sports tournament out of town or she’s taken on her biggest client ever. Look into hiring people to make her life easier. Bring in a housekeeper for a one-time clean or on a more regular basis. Investigate meal subscription boxes and se if they meet her family’s dietary needs.
Make Sure She Takes Time for Herself
Between content marketing, product management, networking, school plays, baby well-checks, and date nights, the last thing a mompreneur is thinking about is herself. She is likely so dedicated to biz and family she hasn’t thought about even shaving her legs in the last 6 weeks. Find ways to allow her to put herself first. Even if that means smoothing a spa gift card or new paperback book in her face.
Don't forget to have her grab her free gift at the bottom of the post all about squeezing in self-care
Free Her From Guilt
All a mompreneur wants to know is that she’s doing the best thing for her family and her business. The amount of guilt she deals with daily is enough to make a catholic priest need a breather from the confessional. If there is anything she would wish for it’s to be free from these feeling, even if only for a little while. Do this for her. Remind her how awesome she is. How much her business is making a different. How loved and happy her kids are. Tell her.
She really is amazing and she’s doing the best that she can.
I hope this list gave you a peek into the inner working of a Mompreneur's brain. We really are a unique breed with our own set of challenges, but if you try, it's not too hard to show us the support we need.
Also, don't forget to grab your FREE Mother's Day gift and learn 30 Ways to Go MIA for 30 minutes. Because even mompreneurs need a little self-care now and then.