How To Avoid Making the Number One Mistake on Your Therapy Blog

Many of us look at blogging as something we have to do in order to build our practices rather than as something we want to do.

So, when it comes time to engage in content marketing, we pick a random therapy-related topic, slap some words on the screen, hit publish and call it good. The problem comes, however, when our ideal clients start searching for therapists and want to know why we are they right fit for them. In fact, when they come across one of these ill-planed blog posts, they’re likely turned off from scheduling with us.

The truth is, blogging is your biggest opportunity to showcase what makes you unique as a therapist and why you are the best fit for the best client. When you post articles without thought or intention, you are basically telling clients that you don’t care about their unique needs and that you have nothing special to offer.

Blogging for the sake of blogging is terrible for building a brand.

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6 Not-So-Obvious Reasons You Need to Blog to Build Your Private Practice

When you decide to go into private practice, the advice for building a thriving business is everywhere. In fact, there are often so many voices shouting so many different things that it's really hard to filter through and pick out what you need to pay attention to.

Unfortunately, today I'm going to add a bit to that noise, but not without reason.

The truth is, if you want to have a private practice that stands out online. You MUST be creating consistent content. Now, I refer to this as blogging, but the medium you use to create your content - whether that is a podcast, video marketing, or written blog posts - does not actually matter. What matters is that you are regularly publishing new content on your website.

You may be aware that blogging absolutely boosts your ranking on Google and gets you noticed by search engines. And it also boosts your credibility online.

But there are also some not-so-obvious reasons blogging is essential to marketing your practice online:

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How To Use the Scientific Method to Battle Marketing Misgivings

No matter what professional degree you hold, no matter what advanced training there are going to be times when you doubt yourself. You'll wonder whether what you have to say is worth listening to, or what you do is worth watching.

And there's no truer time for imposter syndrome to pop up than when you are promoting your private practice.

There are many ways to make sure your practice stays visible and relevant in your ideal client's mind. And some of them require much more effort and energy from you. But, regardless of how you choose to market, the fact that you are putting yourself, and your business baby, on a stage to be oggled at is intimidating no matter who you are. 

One thing that really helps to escape the inner emotions that come with marketing is to take an objective view. When you remove feelings from the equation and rely solely on data to tell you whether your marketing efforts are working, you can create a strategy that you know works based on empirical evidence.

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Marissa LawtonComment
3 Ways to Slow Down your Marketing While Building Your Private Practice

Everywhere you look practice builders are telling you to go FAST.

To fill your caseload in three weeks with 15 cash-pay clients. Or to add on five clinicians to your group practice tomorrow to explode your income.

And while there's absolutely nothing wrong with striving for more, having an entrepreneur mindset, and thinking like a business owner, sometimes this pedal-to-the-metal type of growth just doesn't feel right.

If you think about it, most of us entered the helping professions to do just that - help. To offer our clients a sense of transformation and to make an impact on the world. But typical marketing strategies often feel out of alignment with the idea of growing a practice that truly gives back to your community.

In fact, rushing to grow your practice too quickly can lead to a lot of gaps in your marketing. Like continually attracting the wrong types of clients or those that can't afford your fee. And, if you don't stop to pause early on in the process, it can be even more difficult to find out exactly what it is that's driving you off track.

Intervening in your marketing, and being fully intentional about the strategy you use, might mean foregoing a bit of quick growth (and the income that comes with it), the practice you build slowly will be all the more sustainable.

Slow marketing requires you make a few changes…

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Marissa LawtonComment
How To Increase Engagement on your Practice's Facebook Page

One of the first places therapists go to market their private practices online is Facebook.

It makes sense since this social media has over 2 Billion active users and pretty much every demographic possible is represented on the platform. 

Creating a Facebook business page for your practice is pretty much a no-brainer these days. Not only does it function as an online business card, housing all of your practice's digital data (location, phone number, hours of operation, etc...), Facebook also has the ability to function as a directory of sorts for your practice.

That's right, just like Psychology Today, your Facebook page has the potential to show up at the top of Google rankings. What's more, you actually have control over what you put on your page and have a greater influence on others seeing it. WAY more than you can say about your passive PT profile.

Another win for creating consistent, on-brand content!

But whether you want to be found by ideal clients on Facebook itself, or through a Google search, there are certain steps to ensure you use your page as a successful marketing tool.

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Marissa LawtonComment
The 5 Best Blog Posts to Market a Therapy Practice

A few weeks ago, we talked all about where to find topics for your therapy blog. If you missed out on that video, you can check it out right here.

One of the best parts about being a therapist and having direct access to your ideal client on a regular basis is that it's really hard to run out of ideas to write about. All you have to do is head to your clinical notes, your intake paperwork, hell even your textbooks from grad school to come up with a ton of inspiration.

The disconnect, however, often comes when it's time to take the idea from out of your head and put it onto the page. In fact, actually cranking out 2000+ words that are going to ping the interest of search engine robots, and then making sure it's evergreen, can be so intimidating, that most clinicians end up starting at a blank screen rather than actually creating marketing content.

So that's why this week, I'm breaking down the five best types of blog posts to have on your website that will actually work as stand-alone marketing pieces.

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Marissa LawtonComment